Is iHeart Radio’s slash and burn an opportunity for indies?

radio image Indie Art South
Image/Indie Art South

If you haven’t read the sad tale of iHeart Media’s latest strategy and the impact on its stations and listeners, listen up. The nation’s largest owner of radio stations has resorted to a slash and burn policy affecting markets across the country, including in my home city. More than 850 stations are in the conglomerate, and a number of  top hosts have been laid off.

Did the hosts see this coming? Maybe.  Continue reading “Is iHeart Radio’s slash and burn an opportunity for indies?”

Soft AC growing in radio; songwriters take note

When I read a headline at Music LinkUp, at first glance, I was confused. The header indicated soft AC “is enjoying a renaissance.” If you think AC only stands for that thermostat setting you hit when the temps rise uncomfortably, you’re wrong. The soft AC the Music LinkUp article is talking about has to do with radio, and musicians might want to take note.  Continue reading “Soft AC growing in radio; songwriters take note”