Need ideas on branding? Look to Trader Joe’s

It doesn’t matter if you’re selling music or your independently published book or hand-crafted jewelry. You are your own brand. That brand will say everything to a newcomer who hears about your product via media or word of mouth.

If you’re doing things as a hobby and don’t have an interest in profit, you probably don’t need to read another word of this. But if you view your endeavors as a business venture, read on.  Continue reading “Need ideas on branding? Look to Trader Joe’s”

How smart are you about social media and Google?

Some days, when you find a quick answer to an annoying question, social media is a wonderful thing. Other days, when you get called some pretty bad names on a social media site (or even sillier, get an image of someone’s genitals sent to you), social media seems more of a curse.

Social media giants continue to enjoy financial success, and titans like Google basically control what you see on the Web.

Most indie artists have to rely on social media. How else would you build a supporter list, get the word out about your doings, and stay in touch with that supporter list?

There is an alternative, but it’s not the only viable route. Like it or not, you have to have social media.  Continue reading “How smart are you about social media and Google?”