Will social media chaos benefit arts communities in 2019?

At present social media like Facebook and Twitter are experiencing chaos. This was predictable. When you have massive numbers of humans from around the globe interacting, you have a landscape akin to the ‘Wild West’ of yore. Toss in bots, insert human screeners who make decisions to block people like a famous pastor (his page was restored), and media who snark among themselves like tweens on a middle school playground, chaos is no surprise. What’s next in 2019 when it comes to arts communities?  Continue reading “Will social media chaos benefit arts communities in 2019?”

Will US music be affected by EU’s Article 13 targeting sites like YouTube?

Who doesn’t listen to music by surfing videos at YouTube? Many of us love to stroll through pages and pages of links in hopes of finding a song or artist whose message touches our minds and hearts. Of late there’s been a lot of media coverage, primarily in the European Union, about passage of Article 13. If you’re a working musician or a fan, it’d be a good idea to learn more about this because although the EU Parliament didn’t pass the copyright law, the battle isn’t over, and US media do a lousy job covering matters of importance related to government in our daily lives.  Continue reading “Will US music be affected by EU’s Article 13 targeting sites like YouTube?”

Is there opportunity in vintage MySpace now?

MySpace might seem like a ‘ghost town’ now that Facebook has gobbled up the lion’s share of social media, but the original sharing site still breathes. Sort of. Continue reading “Is there opportunity in vintage MySpace now?”

Can social media help build your brand?

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Social media may help build your brand.

Independent artists often must act as their own marketing, branding, and promotional department. Lacking a lavish budget, it’s natural to turn to social media. Doing so requires an investment of time. Does it pay off?  Continue reading “Can social media help build your brand?”