Combat flip flops—a “mission” to manufacture “stoke”

During a TED talk in 2015, Matt Griffin told the audience he and some of his fellow military veterans bet they could “manufacture stoke.” He’s talking about the same term we use when we say, “I’m stoked!” After serving in war zones and seeing combat up close and personal, Griffin and his fellows turned that stoke into a fashionable item popular in my home state of Florida and in others too—the combat flip flop. I didn’t know about Griffin’s venture until we experienced it personally here at home.

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