It doesn’t matter if you’re selling music or your independently published book or hand-crafted jewelry. You are your own brand. That brand will say everything to a newcomer who hears about your product via media or word of mouth.
Some days, when you find a quick answer to an annoying question, social media is a wonderful thing. Other days, when you get called some pretty bad names on a social media site (or even sillier, get an image of someone’s genitals sent to you), social media seems more of a curse.
Social media giants continue to enjoy financial success, and titans like Google basically control what you see on the Web.
Most indie artists have to rely on social media. How else would you build a supporter list, get the word out about your doings, and stay in touch with that supporter list?
Indie artists, like those signed to corporate interests, usually develop a look that’s all their own. I’ve found, courtesy of meeting many musicians over the last few years, that men are often just as discerning as women when it comes to how they dress and present themselves on stage.
In the last month, we knew we had to replace merchandise because inventories were getting low.
I had no idea how time-consuming this would prove to be. I had no idea how hard it would be to find a company with prices that didn’t require us to buy hundreds of pieces of an item in order to get a good wholesale price. You can only charge so much when you resell a t-shirt, right?