Need ideas on branding? Look to Trader Joe’s

It doesn’t matter if you’re selling music or your independently published book or hand-crafted jewelry. You are your own brand. That brand will say everything to a newcomer who hears about your product via media or word of mouth.

If you’re doing things as a hobby and don’t have an interest in profit, you probably don’t need to read another word of this. But if you view your endeavors as a business venture, read on.  Continue reading “Need ideas on branding? Look to Trader Joe’s”

How smart are you about social media and Google?

Some days, when you find a quick answer to an annoying question, social media is a wonderful thing. Other days, when you get called some pretty bad names on a social media site (or even sillier, get an image of someone’s genitals sent to you), social media seems more of a curse.

Social media giants continue to enjoy financial success, and titans like Google basically control what you see on the Web.

Most indie artists have to rely on social media. How else would you build a supporter list, get the word out about your doings, and stay in touch with that supporter list?

There is an alternative, but it’s not the only viable route. Like it or not, you have to have social media.  Continue reading “How smart are you about social media and Google?”

Does your look impact your music brand?

Beatles 1964 Amsterdam press conference
The Beatles’ 1964 Amsterdam press conference showed them with their early look, bowl haircuts and suits. (Photo: the late Harry Pot; via Wikipedia)

Indie artists, like those signed to corporate interests, usually develop a look that’s all their own. I’ve found, courtesy of meeting many musicians over the last few years, that men are often just as discerning as women when it comes to how they dress and present themselves on stage.

Does it matter how you look when you go onstage? Does your presentation help your brand?  Continue reading “Does your look impact your music brand?”

How we saved money when ordering promo merchandise

Crazy Daysies coffee cup
The Crazy Daysies have new merch like this coffee cup.

In the last month, we knew we had to replace merchandise because inventories were getting low.

I had no idea how time-consuming this would prove to be. I had no idea how hard it would be to find a company with prices that didn’t require us to buy hundreds of pieces of an item in order to get a good wholesale price. You can only charge so much when you resell a  t-shirt, right?

I learned something from Rebecca as we navigated our way through websites and catalogs.  Continue reading “How we saved money when ordering promo merchandise”

Can social media help build your brand?

social media icons
Social media may help build your brand.

Independent artists often must act as their own marketing, branding, and promotional department. Lacking a lavish budget, it’s natural to turn to social media. Doing so requires an investment of time. Does it pay off?  Continue reading “Can social media help build your brand?”