Need ideas on branding? Look to Trader Joe’s

It doesn’t matter if you’re selling music or your independently published book or hand-crafted jewelry. You are your own brand. That brand will say everything to a newcomer who hears about your product via media or word of mouth.

If you’re doing things as a hobby and don’t have an interest in profit, you probably don’t need to read another word of this. But if you view your endeavors as a business venture, read on.  Continue reading “Need ideas on branding? Look to Trader Joe’s”