BMI often has good articles for indie musicians, and a recent piece on timing releases for new music is a primer of sorts. It’s more complicated than simple timing, though.
The article provides ideas for marketing motifs, and that’s always helpful. Off the top of my head, I’d avoid releasing anything in April for obvious reasons. Many of us who send more money to ‘Auntie Sam’ via the IRS take a dim view of what one of my favorite poets called “the cruellest month.”
As an aside, when I was in college, one of my English teachers critted my poem and told me to cut the ‘-ing’ words. I have no idea what the teach had against words ending in ‘ing’. I pointed her to Eliot’s “The Waste Land” and she sarcastically pointed out the difference between my budding poet self and the master. Still, her absolute fell like a big rock.
The BMI article is useful to musicians who record their own work, but I’d go one better on whoever wrote it.
If you come up with the right song, any month is a good month for release.
Final bit of advice—beware the tech gods. If you say the wrong thing on social media, or get on the wrong side of dominant politics, your voice will likely be ghosted. On the other hand, if you schmooze the right titans and media, you’ll get a nice back pat.
You can read the BMI article about best times for music releases online.
(Kay B. Day/Jan. 20, 2020)