Would your favorite indie musician qualify for SoundCloud’s new ‘Promote’ tool?

image of cash currency, Indie Art SouthSound Cloud, a streaming service based in Europe, has a new tool for musicians, and it’s likely an aim for more market share. There’s a hitch or two, though, for indie musicians because you have to meet certain requirements to be able to use the new ‘Promote’ tool. Would your favorite indie musician qualify?

An announcement at Music Linkup explained the rollout, and it sounds a lot like products other sites provide if you’re willing to pay. One benefit for creators is “the opportunity to place their songs atop listeners’ feeds and mobile pages.” One requirement comprises the number of monetizable tracks the musician/artist has on SoundCloud:

“…Premier’s suite of tools includes fast, direct payouts; free distribution to every major music service; competitive revenue shares; and an effort to curate and champion emerging artists. Premier users also keep 100% of the rights to their music and 100% of earnings from revenues derived from other streaming services. Now in beta, the program is open to artists 18 and older with original music, no copyright strikes against them and at least 1,000 monetizable track plays on the SoundCloud platform.”

SoundCloud offers both free and paid “memberships”.

I asked Rebecca why she doesn’t do more with SoundCloud, and she said she tried it and didn’t get results warranting her putting time into it. At present Pandora and Spotify are her go-tos for streaming. As an indie artist, her strongest options for getting music out there are performances, CD sales, and Facebook Live. Internet radio has also been an influence in reaching more fans.

Can SoundCloud help your music reach more fans? Maybe. The streaming service has been through some rocky times, and it’s obvious the company is aiming at more market share. If you do rely on SoundCloud, let me know. I’d love to hear about your experience.

(Kay B. Day/Nov. 13, 2019)

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