New ‘Study’ app to pay you to let Facebook track your apps

snip of graphic/Facebook Study app from

Buzz is growing about a new app you can opt into permitting Facebook to track some of your phone data. Facebook plans to pay those who participate—if you’re accepted into the ‘Study’ program. After scandals plagued other similar efforts, Facebook appears to be attempting more transparency with this app. Is it right for you though?

laptop graphic IAS
Photo/Indie Art South

Facebook disclosed the type of information the app will track:

  • The apps installed on a participant’s phone

  • The amount of time spent using those apps

  • Participant’s country, device and network type

  • App activity names, which may show us the names of app features participants are using

Study from Facebook does not collect user IDs, passwords, or any of the participant’s content, such as photos, videos, or messages. We also don’t sell information from the app to third parties or use it to target ads, and it is not added to a participant’s Facebook account if they have one.

At first, the app will be  available in the US and India.

This shouldn’t surprise anyone. Companies are accustomed to paying for data in the never-ending search for new business and to retain existing business.

Is this app right for you?

Before you jump on it, you can read more about it. KTLA News (Los Angeles) provides an overview of the Study app features, and the article points out differences between this app and earlier tracking apps.

Facebook’s Newsroom provides a general Study app rundown, and links to more information.

An article on Facebook also gives information about Study.

I wasn’t able to find information on how much Facebook will pay users.

It sounds great that you might be able to earn money for simply letting Facebook track your apps. I don’t plan to enroll, but if you do, just make sure to weigh the pros and cons before you turn that data over.

(Kay B. Day/June 12, 2019)

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