I’ve told every musician and artist I know to not make the mistake of relying on one social media site to connect with fans. Now a major music site is pretty much doing the same, and if you’re an indie artist, read this article. It’s well worth your time. After Facebook changed its algorithm, musicians are among the hardest hit. How hard is the hit?
SCM cites a study by Buffer:
“Now that Facebook emphasizes personal interactions between friends as a priority, posts from artists and bands receive 70.6% less engagement than before the algorithm changes—more than any other group.”
Should you abandon Facebook completely?
Of course not.
My position has always been that Facebook should be one cog in your communications wheel.
SCM thinks in a similar manner:
“Diversify your social media footprint to make sure you’re not relying on any single format to communicate with your fans. Twitter, and especially Instagram (owned by Facebook) have become strong promotional and communication tools for artists and bands, but they face their own challenges moving forward. Instagram still doesn’t allow easy link placement, and Twitter has become a political war zone.”
At present, new social media sites are emerging, and no one knows how this will impact legacy brands like Facebook and Twitter. It’s a good idea to explore different options and see which sites work best for you because that will depend on the makeup of your fan base. I will say that of the social media we use, both for this Web site and the Daysies, Twitter is the least productive. That site is pretty much drowning in politics, even among the artists on there. It’s become just plain boring for the most part, although I read there and tune in to some of the bombastic threads because the experience is like watching an unfiltered sitcom..
Facebook and Instagram remain the most useful in my opinion. For now, anyway. I do regret Facebook’s changes, though, from a personal standpoint. The way posts show on my feed makes no sense to me. I often have to go to someone’s page directly to catch up with their doings.
Also bear something else in mind. It’s something I often tell my daughters.
Your best potential fan base is right in front of you, at every gig. Convert as many people as possible when you perform by giving them a reason to seek your music out once last call is done.
Read the full article at Saving Country Music. Even if you’re not in the country genre, much of the information applies to disciplines across the arts.
(Kay B. Day/Aug. 21, 2018)