Is there opportunity in vintage MySpace now?

laptop photo indie art south

MySpace might seem like a ‘ghost town’ now that Facebook has gobbled up the lion’s share of social media, but the original sharing site still breathes. Sort of.

I read a couple articles about the site, and was surprised to learn MySpace is still there. An article in The Guardian (UK) carried remarks from a couple of people who still use the site.

The home page for MySpace is now a collection of images with links to news stories focused on familiar celebrity brands.

I tried to sign up, but I wasn’t successful. I used my Facebook account, but couldn’t get the screen to cooperate with my laptop (it’s a pretty big screen; no idea what happened).

I wanted to stroll around and check out all those (figuratively speaking) empty houses and buildings at a site that was once the golden star in the sky when it came to the social media universe.

I didn’t know Time had bought MySpace, or that Rupert Murdoch’s media empire reportedly lost $254 million when MySpace was sold. In 2016, Science X ran an article informing us MySpace still gets “20 million to 50 million unique views a month.”

If so, I guess there’s some profit in mining the data for advertising or marketing purposes.

I think I had an account there years ago, when I was doing some freelancing for a media conglomerate, but I can’t remember my user name and I don’t have the password on file in my customary places. I wanted to browse, but I had to settle for browsing what’s publicly available.

The Guardian article said this:

“The homepage automatically pulls in articles from other websites, giving the ghost town a veneer of vitality. However, a prominent invitation to “connect with” Avicii, the Swedish DJ who died in April, acts as a jarring reminder of the site’s zombie status.”

It strikes me that MySpace is now sort of vintage—like that old dress you can’t bear to throw out for various reasons.

I’m wondering if sites like this don’t present opportunity for some users, though. Seems to me if you’re active there now, you’re a big fish in a smaller pond.

Will Facebook and the cesspool known as Twitter come to the same fate as MySpace? Maybe, maybe not. But with all the advances in technology and the whimsical approaches many of us have to social media, who knows what’s ahead that may lure users from current top sites to new ones?

I can remember when musicians felt obligated to have a MySpace page. Now many of the user pages appear to be equivalent to abandoned buildings in a town that lost its reason for living.

The MySpace saga seems the sad tale of a waste of money and resources.

One suggestion I’d make to the current owners involves the celebrity concentration. The stories on the home page are largely content generated by other publications. Most of the stories are meme-news, the phenomenon we currently have where most big brand media tell the same tales every day.

If MySpace shifted to an indie artist approach, featuring up and comers, I think that might draw attention.

Do you have a MySpace tale to share? Use the comment section below if you’re willing.

(Kay B. Day/June 7, 2018)

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