Our family has some serious guitar enthusiasts, one reason my husband received the magazine Guitar Aficionado as a gift. Unfortunately, the glossy is bidding us farewell.
Nestled inside our Christmas mail stack is an “important announcement from Guitar Aficionado.” The magazine is folding, but not to fret. The subscription is being transferred to Guitar Player, a sister publication in the New Bay Media group.
Readers not interested in Guitar Player can opt for Guitar World Magazine or Bass Player Magazine. There’s also the option of a refund.
It’s a hard world out there for print publications nowadays, even those seeking the well-heeled niche market Aficionado targeted. We’re good with getting Guitar Player. Family is full of those.
(Kay B. Day/Jan. 2, 2017)