Category Archives: Arts Business

Improve Your Songwriting in Three Steps

Cream of Crop stage Thomasville GA

Photo of stage at Cream of the Crop/Thomasville, GA. (Indie Art South)

Jen Day Thompson

Jen Day Thompson

Independent musicians earning weekly paychecks playing in bars know their fair share of cover songs. More and more, indie artists are learning about the revenue opportunities for original music through streaming services like Spotify.

Original music can take a musician’s business and brand to the next level. It’s not always easy to translate the creative musings in our minds to lyrics and melody, but here are three ways to start improving your songwriting right now. Continue reading

Psycho-thriller wraps in Jax as Sioux Falls gets attention for indie film action

Going to Kill Someone film poster

Poster image courtesy of filmmakers

Production on the film I Am Going to Kill Someone This Friday has officially wrapped, with editing and post-production work still ahead.

Those of us who eagerly await the premiere will get to see the film in 2018.

As North Florida filmmakers do their best to get their works to market, a distant city is gaining attention for coalescing the community around an industry that will only grow as technology makes filmmaking more accessible and indie artists gain ground.

That distant city’s climate and population are very different than Jacksonville, Florida’s.

Continue reading

Brain freeze? Here are five ways to get inspired

Rainbow photo; Indie Art South

Rainbow photo; Indie Art South

Jen Day Thompson

Jen Day Thompson

As an independent artist, new material is what breathes life into your business. Whether you’re a visual artist, musician or writer, keeping your audience engaged by creating content is possibly the most important rule of success.

Maybe it’s the chaos of day to day life that hampers your creativity, or maybe the pressure to make something beautiful is limiting your efforts. Writers’ block doesn’t just happen to writers, and most artists have encountered some form of it.

As an independent musician taking care of a family and home while trying to contribute to our brand and business, I sometimes find myself at a loss for words. When my mind is focused day in and day out on keeping a toddler on a schedule, keeping applesauce and markers off of walls and having dinner on the table by 7 PM, there is little space left for my thoughts to wander to creative places.

Here are five ways I get back on track and get inspired. I hope they help you find your spark!  Continue reading

To Tweet or Not? Now you can say more

Image of bird on crepe myrtle (Indie Art South)

Image of bird on crepe myrtle (Indie Art South)

Twitter, a social media platform heavy on sports, politics, and entertainment, finally caved to the often expressed request for more than 140 characters in a post.

Now that the option has expanded, questions arise.

Is it worth your time as an indie artist to use Twitter?

Will Tweeting help bring people out to your gig, or to purchase your crafts?

Continue reading

Indie artists put Nashville on music map; can you do that for your city?

Fisk Jubilee Singers circa 1870s. Photo from Tennessee State Library File via Wikipedia.

Fisk Jubilee Singers circa 1870s. Photo from Tennessee State Library File via Wikipedia.

Can an indie artist put his or her community on the music map? Consider Nashville.

Without music arising organically in response to needs of a community, Nashville wouldn’t be “Music City.”  Continue reading

Are email providers jinxing your marketing?

sample email snip

Sample snip from my email ‘Promotions’ file.

Do you use email to connect with your supporters?

If you do, there’s a lesson in store.

I learned this the hard way.

Techies are always coming up with bright ideas, and in my opinion, they often fail to foresee the consequences.

Continue reading

Crazy Daysies to feature photo exhibit at release party

Sunrise at the Beach by Joel Molotzak, one of the prints featuring in Joel's exhibit at the Crazy Daysies' album release party Nov. 4.

Sunrise at the Beach by Joel Molotzak, one of the prints featuring in Joel’s exhibit at the Crazy Daysies’ album release party Nov. 4.

With the Crazy Daysies’ album release party days away, I was thrilled to (finally) receive prints of photographs by Joel Molotzak.

Part of the tension involved in planning an event is caused by fears that all the materials you need and ordered won’t arrive on time.  Continue reading

Florida Filmmaker capitalizes on real life for reel life in psycho thriller

On the set of the film 'I Am Going to Kill Someone This Friday'; used with permission.

On the set of the film ‘I Am Going to Kill Someone This Friday’; used with permission.

If you’re a filmmaker about to wrap a project, and a real life event perfect for your shoot drops in your lap, what’s not to like? That’s what happened with Durden Godfrey’s latest work, ‘I Am Going To Kill Someone This Friday.’  Continue reading

How we saved money when ordering promo merchandise

Crazy Daysies coffee cup

The Crazy Daysies have new merch like this coffee cup.

In the last month, we knew we had to replace merchandise because inventories were getting low.

I had no idea how time-consuming this would prove to be. I had no idea how hard it would be to find a company with prices that didn’t require us to buy hundreds of pieces of an item in order to get a good wholesale price. You can only charge so much when you resell a  t-shirt, right?

I learned something from Rebecca as we navigated our way through websites and catalogs.  Continue reading

Indie artists in Florida may celebrate results of Yelp study

Jax Seawalk Pavilion

Festivals and special events in Jacksonville and other Florida cities are a blessing to indie artists. (Seawalk Pavilion opener/Day on the Day)

If you’ve ever looked for reviews of businesses, chances are you’ve come across Yelp, a website enabling the public to post reviews. It’s a popular site, and naturally a great deal of data can be mined from those reviews.

That’s probably one reason Yelp now publishes a report titled “Yelp Economic Outlook.” Results of this year’s report may lead indie artists to celebrate if they live in the Sunshine State.  Continue reading